Varo Bank

Has a mission to create financial inclusion and opportunity a reality by empowering the community and its members. They’re in it to help each person uniquely make progress. At 22Squared, our team positioned Varo as “THAT” bank that is FOR their people.

Collaborated with product design, growth, and content teams on product feature launches, content, evergreen product marketing, and the overall evolution of the brand.

Campaign Development
New Business / Pitch Process
Brand Identity Support
Email Marketing
Product / App